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Charlie has been very busy recently touring Europe but he managed to take a short break to film the video for his new single 'Where Can I Buy Happiness' which was released last week. We caught up with the man himself and also the Director and Producer of the video filmed for the single, which was shot in the Big Apple.

The idea behind the video was to capture a voyeuristic observation of the city through the lens of the camera, a way to tell the story of Charlie's journey using a number of different photographic techniques and styles to really bring the video to life. Rather than using professional extras, Charlie and the film crew instead, approached every day people on the street to reflect the unique atmosphere of New York and give the video real integrity. "Portraiture was always going to be a very important part of this video and for us it was about speaking to, and giving a brief snap shot of the people of NYC." Said Tim Brown, Director from Rokkit

Charlie played a photographer in the video and equipped with his camera he approached all sorts of people from different walks of life. Charlie described his experience of shooting the video as a blast "I was amazed at how obliging everyone was, especially for New York. It's a real city for sure. One of my favourites." Charlie says "Long days, small crew, I saw more of the Big Apple than I think I had ever seen, including movies. People were what made the experience so memorable. That started with the crew of about 8. We all met on a windy street in the meat packing district at 8.00 on Monday morning, greeted by smiles, coffee and hot ham and cheese bagels wrapped in foil. Throughout the two days of shooting I got time to talk to all of them and it felt like a mini family by the end. But it wasn't just the crew I spoke to and that was partly thanks to the role I played in the film, as a photographer. The director gave me an analog reel Canon camera, like the one I took with me to India to make a photo story, and he gave me a bunch of camera rolls and said 'take pics of what you see'. That gave me a good excuse to approach people in the street and ask for their portrait."

Published 25th Apr 2012, 5:52pm »